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plumber & hvac marketing solutions | more sales starts today! info@dpmarketing.services home what we do our services process for hvac contractors for plumbing contractors web design seo pay per click (ppc) social media case study free stuff best hvac keywords best plumbing keywords new! business listing scan evaluate your marketing efforts marketing checkup solutions finder marketing tips get on google maps how to build seo for plumbers and hvac companies 5 plumber marketing strategies that drive more leads 5 brilliant hvac marketing strategies free video marketing advice how to turn more leads into customers blog contact faq digital marketing only for hvac & plumbers . maximize your lead flow. make more money. what we do start growing your sales as featured by button button button button button button "ryan and dp marketing.services are one of a kind. there is so much good to say about them. first and for most they are like none other. they increased my business to higher level and get us the jobs we want, we even are looking to hire two more plumbers. dp marketing.services is a business where your money is well spent and your return on investment is worth more than the money invested. a very class act company!" steve piazza, first class plumbing i want to stop wasting money. with dp marketing.services, we help you focus your time and energy where you really want to. we handle all the work to grow your business as though it's our business. let's go i want to grow my business. we've never met a shop owner that isn't wanting more sales this year. it doesn't matter if you're a $500k/year or $10m/year shop, dp marketing.services will help you become more profitable. let's go new_icons i want smarter results. it's easy to waste money on marketing that doesn't work. (you already found this out, though.) at dp marketing.services, we obsess about getting results that grow your business. period. let's go free diy guide (updated for 2018) your complete checklist to marketing your hvac or plumbing company. the ultimate checklist to marketing hvac & plumbing companies in 2018 new field: thank you for contacting us. we will get back to you as soon as possible oops, there was an error sending your message. please try again later recent articles dp marketing services is your hvac website ready for google's new algorithm update? by ryan redding • 21 sep, 2018 • marketing your hvac company is hard work. it doesn’t help that the “rules” for good hvac marketing are in constant flux—particularly when it comes to website-related best practices. i get it. it’s frustrating to wonder if you’re doing your marketing “right,” and the idea that you could be wasting thousands of dollars on ineffective tactics is frankly a bit nauseating. before i say more about those ever-evolving best practices, let me offer you some encouragement. the fact that you’re taking the time to read a blog about google algorithms tells me you’re either already way ahead of your competition—or you’re about to be. most hvac shops are still stuck in the yellow pagesville. i’m thrilled for you that you’re even considering the impact google might be having on your business. high-five! setting goals for your plumbing company by ryan redding • 21 sep, 2018 • i’ve talked with plumbers all over the country, and those conversations often begin something like this: plumber: ryan, i need you to help me grow my business! ryan: what do you mean by “grow your business”? plumber: what do you mean, “what do you mean?” i mean grow my business. ryan: sure. but what do you mean by grow? plumber: ummm… i want to make my business bigger? ryan: how so? plumber: ok, i’ll say it: i want to make more money. ryan: now we’re getting somewhere. but how much more money? plumber: just more. ryan: like, a dollar more? plumber: that’s a joke, right? i’m not trying to be a jerk in these conversations. after all, i’m in the business of helping plumbers and hvac shops grow . but i am trying to make a point: if you don’t define your target, you’ll never hit it. “growing your business” can mean a gazillion different things, and i’m guessing earning one more dollar than you did last year isn’t your idea of growth. so what is? and what objectives—mini-goals that support your overarching goals—will help you get there? also, what do you need to do to accomplish those objectives and goals? hire another tech? adjust your marketing budget? buy another service truck? in short, “growth” is really more like a wish than a true business goal—until you define it. so let’s talk about how to do that. hvac marketing for dummies by ryan redding • 23 aug, 2018 • hvac marketing is hard. i mean, it’s hard for anyone—even people are who are (supposedly) “experts” at it. the digital marketing space is inherently flexible. algorithms change frequently. new technologies are introduced constantly. as prospective customers get more savvy, their behavior changes. your competitors look at what you’re doing, and they try to copy you. not much about marketing is intuitive or simple. in fact, the only thing that’s easy about hvac marketing is wasting money . there’s so much to know and so many details to wade through. and because you’re busy, you know, trying to run a business, you don’t have time to add marketing genius to your resume. i get it. it’s why i started dp marketing.services: to help hvac shops just like yours do their marketing better, get ahead of the competition, and grow their business. but even if you decided to hire me today , it’s good for you to know at least the basics. and so, allow me to present hvac marketing for dummies. biggest plumber marketing fails by ryan redding • 02 aug, 2018 • i don’t know many plumbers who enjoy spending money on marketing. they know it’s necessary. they may even allocate a decent amount of their budget for it. but they definitely don’t like it. it’s tough putting your hard-earned dollars out into the universe without a guarantee of more leads, more customers, and more profits. i get it. the truth is, there are no real guarantees in marketing-land. there are simply too many variables and too much that’s out of your control. however, there are some plumber marketing best practices, along with some definite no-nos. today, let’s talk about that last bit. here are 10 easy ways to waste a whole bunch of money on marketing: focus too much on advertising. yes, there’s a difference between advertising and marketing . in a nutshell, advertising is just one part of your marketing strategy, and its purpose is to get attention. marketing, however, is a broad approach designed to develop interest in your plumbing shop and your services. if all you’re doing is advertising—spending money on print ads, radio spots, billboards, and even digital campaigns—and not engaging in marketing—building relationships, gaining trust, adding value, offering unmatched customer service—you might as well pile up your marketing dollars and set a match to them. put all your eggs in one basket. you have potential customers at multiple stages of the sales funnel and hanging out in all sorts of spaces—at home where they might get your door hanger, scrolling through facebook, doing research using google, and out in the community talking with their friends and family. spend too much of your marketing budget on one channel, and you’ll miss the significant percentage of people who are looking for you elsewhere. a marketing strategy designed to bring you more leads, and therefore more customers, will be purposefully diversified. ignore your current customers. it costs far less money to keep a current customer than it does to get a new one. research agrees: prospective customers are only 5-20% likely to buy your services, while current customers are 60-70% likely to. sure, you want more customers, and i want that for you, too. but i also want you to be profitable, and the fastest way to improve profitability is to keep the customers you already ha
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